Solarwinds Inc. Marketing Manager in Tokyo, Japan
Develop annual marketing plan in consultation with APJ Marketing Director based on local market requirements and sales revenue target.
Collaborate with Japan sales leader and APJ Marketing Director, support quarterly sales pipeline and revenue goals by developing and executing relevant demand generation initiatives – including new product releases, channel programs, events, digital demand gen, email marketing for customers & prospects, social media, customer references, and proof reading of translation.
Adapt global campaigns into local market with strong understanding of business needs and re-purposing relevant marketing assets to support channel and field sales team.
Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentives and software trial in the region thru channel partner MDF programs.
Proactive planning on local events; execute and tracking of pipelines including booking generated.
Working at the strategic level (generating innovative ideas for growth) and at the tactical level (managing program execution, liaising with local agencies, and tracking for pipelines/bookings).
Manage local marketing budget, ensure campaign hygiene in SFDC and hold regular review with APJ Marketing Director including sales team
Support local PR, work closely with local agency
Maintain up-to-date marketing customer, prospect and partner lists for the region
Support and help execute other Asia Pacific program
Strong demand generation skills with creativity and passion
Good understanding of partner ecosystem with strong comprehension of local market
Strong hands-on experience in digital marketing and channel partner program planning
Excellent organizational and project management skills
Experience working in IT software industry, matrixed and/or global organizations, B2B GTM processes and tactics in Japan
Experience with SFDC, Marketo, Tableau or other CRM and automation systems
Min. 5+ years of experience in technology marketing
Min. 2+ years of field and partner marketing experience
Bachelor's degree is required
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-13629
# Positions 1
Category (Candidate Search) Marketing
Position Type Regular
Business Group Core IT