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Solarwinds Inc. Marketing Manager in Singapore, Singapore


  • Develop annual marketing plan in consultation with APJ Marketing Director based on local market requirements and sales revenue target.

  • Collaborate with regional sales leader and APJ Marketing Director, support quarterly sales pipeline and revenue goals by developing and executing relevant demand generation initiatives – including NPI, digital marketing, channel programs, events, social media, account-based marketing, customer references, and proof reading of translation for Chinese.

  • Develop and execute regional digital demand generation campaigns integrating across all channels including paid search, programmatic display, social media, mobile marketing, and SEO.

  • Work with channel partners on enablement, solution awareness, demand generation, sales promotion, incentives and software trial in the region thru channel partner MDF programs.

  • Adapt global campaigns into local market with strong understanding of business needs and re-purposing relevant marketing assets to support channel and field sales team.

  • Proactive planning on local events; execute and tracking of pipelines including booking generated.

  • Working at the strategic level (generating innovative ideas for growth) and at the tactical level (managing program execution, liaising with local agencies, and tracking for pipelines/bookings).

  • Manage local marketing budget, ensure campaign hygiene in SFDC and hold regular review with APJ Marketing Director including sales team

  • Support local PR, work closely with local agency

  • Maintain up-to-date marketing customer, prospect and partner lists for the region


  • Strong demand generation skills with creativity and passion

  • Good understanding of partner ecosystem with strong comprehension of local market

  • Strong hands-on experience in digital marketing and channel partner program planning

  • Excellent organizational and project management skills

  • Experience working in IT software industry, matrixed and/or global organizations, B2B GTM processes and tactics across APAC

  • Ability to collaborate across the organization at all divisions and levels to achieve common objectives

  • Experience with SFDC, Marketo, Tableau or other CRM and automation systems

  • Highly energetic with strong work ethics and willing to work within a highly agile environment with an innate sense of urgency

  • Chinese speaking/written a must

  • 5+ years of experience in technology marketing

  • 2+ years of field and partner marketing experience

  • Willingness to travel within the region

  • Bachelor's degree is required; MBA or Master’s degree is a plus


Location SG-Singapore

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2020-14261

# Positions 1

Category (Candidate Search) Marketing

Position Type Regular

Business Group Core IT

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