Solarwinds Inc. Brand Marketing Manager in Singapore, Singapore
Reporting to the International Senior Corporate Communications Manager, the Brand Marketing Manager (APJ) is responsible for supporting the development of the APJ corporate communications strategy, and managing its day-to-day execution. As an ambassador for the company, this role includes managing the SolarWinds reputation with external audiences, creating and implementing communications campaigns, and tracking their performance to build awareness in the region. This newly created position, requires a creative and strategic thinker who is comfortable working with a global, distributed team. SolarWinds is a fast-paced, results-oriented dynamic company with a strong vision in a growing global market.
Support the development and delivery of the global communications plan, including appropriate measurement and metrics
Liaise with global communications team to drive successful execution of the communications strategy, narrative, and support country-specific initiatives
Manage the day-to-day relationship with local PR agency partners to drive exceptional program results (coverage, message pull-though and penetration, increasing share of voice)
Develop and support the execution of outreach strategies for product news, thought leadership, case studies, and partnership announcements to trade and channel press
Work closely with regional sales and marketing teams to secure media references and case studies
Develop and write/edit corporate materials including press releases, customer case studies, bylined articles etc.
Develop, oversee execution, and host media at events and activities
Manage budgetary expenditures related to these efforts
Degree – preferably in public relations, marketing, journalism, or related field
5-7 years of PR agency or corporate experience, working with enterprise and/or consumer tech clients
Demonstrated expertise in managing integrated external communications programs
Direct experience with APJ-based media, including trade and channel media, bloggers, and social media influencers
Experience developing and managing budgets
Self-motivated with the ability to effectively work with a global team and agencies
Flexible and proactive in working with distributed teams
Passionate about pushing boundaries and driving business results, and engaging all audiences
Highly creative and resourceful in the face of a challenge
Innovative thinker, with track record for translating strategic thinking into action plans
Thrives in a fast-paced, changing environment and can anticipate future needs
Ability to multitask and prioritize under tight deadlines
Collaborative in approach and proactive in bringing forward new ideas
Excellent and persuasive communicator with superior creative writing and editing skills
A secondary language is a PLUS!
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-12746
# Positions 1
Category (Candidate Search) Marketing
Position Type Regular
Business Group Core IT