Solarwinds Inc. Campaign Strategist in Ottawa, Ontario
SolarWinds MSP is the world’s leading SaaS based software developer for IT Service Management Platforms. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.
We’re looking for a Campaign Strategist to help coordinate, plan, and execute campaigns to drive feature adoption, upsell and cross sell from current SolarWinds MSP customers. This role will work cross-functionally with Product Marketing, Campaign Operations, Channel Sales, Customer Success, Community and our content team. The ideal candidate will have had experience in planning, executing and optimizing marketing campaigns for a subscription-based software solution.
The ideal candidate has experience with planning, executing and optimizing customer marketing campaigns for SaaS products or in a high growth B2B industry.
In the role, you will be developing strategies to drive customer demand for key products on a global scale through digital channels such as; email, display/programmatic, social, search, conversion rate optimization etc.
You will be comfortable in a fast pacedtarget driven environment where you have responsibility for forecasting and managing budget.
You will need a good understanding of how your marketing strategy complements and impacts the wider business, andfeel confident presenting your ideas to exec level stakeholders.
To succeed, you will be comfortable with taking ownership, having accountability, tackling challenges head-on and solving problems with a curious and cost-efficient mindset.
Bachelor’s degree with emphasis on communications, marketing, and business
Experience in B2B demand generation, lead generation
Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms –Marketo and Salesforce knowledge necessary
Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
Experience managing and optimizing a marketing budget
Strong passion for serving and understanding customers
Interpersonal skills to nurture customer relationships and work with cross-functional teams
Incredibly creative marketing and communication skills
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-13498
# Positions 1
Position Type Regular
Business Group MSP