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Solarwinds Inc. Senior Product Marketing Manager in Morrisville, North Carolina


Join a team of right-brained/left-brained we-do-it-all high-energy product leaders!

This Product Marketing Manager role encompasses more than just messaging and positioning: You would be responsible for accelerating growth in our product portfolio, soup to nuts. This is a role for someone with a broad set of skills including solid business acumen (business modeling, ROI analysis, pricing and packaging), project management experience (product launch, KPI ownership, and continuous improvement), excellent writing and communication skills (messaging, collateral, campaigns, presentations), a genuine appreciation for our customers (customer visits and interviews, win/loss analysis) and, of course, the ability to influence and lead.

You must understand the growth levers you have at your disposal (the 4 P’s, and modern marketing tools) and use them effectively. You’ll need to pitch your ideas internally and externally, and to be able to build and support the business case for new offerings. In doing this, you’ll need to be able to clearly articulate not only the strategy that drives your business but also be fluent in the numbers that drive your day-to-day decision making.

You’ll work alongside product management, marketing, and sales, and interact extensively with finance, operations, and support. You’ll need to be able to lead cross-functional teams with a clear vision that cuts through ambiguity and gets things done.


Go-to-Market Strategy – Responsible for revenue attainment and growth for individual products. You’ll be responsible for the go-to-market strategy and on-going marketing that impact product performance, starting with a close relationship with sales and demand generation teams.

Customer and Competitive Intelligence – Identify and validate urgent, pervasive problems in the market by interviewing customers, recent evaluators and potential buyers. Map their needs with target markets and analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition.

Product Positioning and Messaging – Describe the product in terms of its ability to solve market problems, and create crisp and compelling messages that drive market acceptance and growth. Capture the imagination of MSPs with a fresh and creative approach.

Thought Leadership – Generate insightful & compelling content (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties. Act as spokesperson for the SolarWinds MSP Security Suite.

Sales Training – Design and deliver training programs to help salespeople focus on how to sell your product, not how to use it.

Event and Sales Support – Provide product and market expertise for tradeshows, webinars and seminars. Provide ongoing support for the sales channel.

Essential attributes needed:

  • Executive mentality: Demonstrated ability to articulate how your product fits in with the “big picture” and to make the decisions necessary to create more value for the business

  • Business acumen: Demonstrated experience driving double-digit growth in a consumption and/or subscription business model

  • Execution with a sense of urgency: Demonstrated experience influencing cross-functionally to deliver results that really move the needle

  • Problem Solving: Demonstrated experience making sense out of complexity and ambiguity and addressing challenges appropriately

  • Superior communication skills: Must inspire confidence at all levels and be able to communicate the right information at the right time to the right people. Demonstrated experience presenting regularly to C-level executives. Ability to submit writing samples upon request.

Sound like a lot? If you love a job where YOU are at the center of your product’s company eco-system and no two days are alike, this is for you.


  • MBA preferred

  • 7+ years of experience in technology marketing, sales, product management, or similar

  • Experience marketing or selling to Managed Service Providers is a plus

  • Experience marketing SaaS products also a plus


Location US-NC-Morrisville, NC

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2020-15134

# Positions 1

Category Product

Position Type Regular

Business Group MSP

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