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Solarwinds Inc. Senior Product Marketing Manager in Morrisville, North Carolina


Are you ready to run your own business?

Don’t let the “Product Marketing” title fool you. This role encompasses more than just marketing: It is responsible for accelerating growth in our product portfolio. This is a role for someone with solid business acumen and broad general management skills, from business modeling, to ROI analysis, to pricing and packaging, product launch, KPI ownership, and continuous improvement.

You must understand the growth levers you have at your disposal and use them effectively. You’ll need to pitch your ideas internally and externally, and to be able to build and support the business case for new offerings. In doing this, you’ll need to be able to clearly articulate not only the strategy that drives your business but also be fluent in the numbers that drive your day-to-day decision making.

You’ll have key intersections not only with product management and sales, but also with finance, operations, and support. You’ll need to be able to lead cross-functional teams with a clear vision that cuts through ambiguity and gets things done.


Key Responsibilities:

Go-to-Market Strategy – Responsible for revenue attainment and growth for individual products. This role will be responsible for the go-to-market strategy and for influence leadership into all the areas of the business that impact performance, starting with a close relationship with sales and demand generation teams.

Customer and Competitive Intelligence – Identify and validate urgent, pervasive problems in the market by interviewing customers, recent evaluators and potential buyers. Map their needs with target markets and analyze competitor and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition.

Product Positioning and Messaging – Describe the product in terms of its ability to solve market problems, and create crisp and compelling messages that drive market acceptance and growth. Capture the imagination of MSPs with a fresh and creative approach.

Thought Leadership – Generate insightful & compelling content (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties. Act as spokesperson for the SolarWinds MSP Security Suite.

Sales Training – Design and deliver training programs to help salespeople focus on how to sell your product, not how to use it.

Event and Sales Support – Provide product and market expertise for tradeshows, webinars and seminars. Provide ongoing support for the sales channel.

Essential attributes needed:

  • Executive mentality: Demonstrated ability to articulate how your product fits in with the “big picture” and to make the decisions necessary to create more value for the business

  • Business acumen: Demonstrated experience driving double-digit growth in a consumption and/or subscription business model

  • Execution with a sense of urgency: Demonstrated experience influencing cross-functionally to deliver results that really move the needle

  • Problem Solving: Demonstrated experience making sense out of complexity and ambiguity and addressing challenges appropriately

  • Superior communication skills: Must inspire confidence at all levels and be able to communicate the right information at the right time to the right people. Demonstrated experience presenting regularly to C-level executives. Ability to submit writing samples upon request.


  • MBA

  • 7+ years of experience in technology marketing, sales, product management, or similar

  • Experience marketing or selling to Managed Service Providers is a plus

Location US-NC-Morrisville, NC

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-13171

# Positions 1

Category Product

Position Type Regular

Business Group MSP

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