Solarwinds Inc. Marketing Associate, Social Media in Morrisville, North Carolina

Overview

The Social Media Marketing Associate will be responsible for developing and supporting highly effective social media marketing campaigns that drive growth in brand recognition, social engagement and reach, and lead acquisition. This role will work closely with the Social Media and Content Marketing Manager, as well as internal and outsourced designers and copywriters, to create and deliver creative campaigns that drive business growth and brand engagement. The primary metrics for this role are social engagement (shares, likes, comments) and lead acquisition. Objectives include increasing and improving social traffic, engagement and brand awareness in the MSP space. Ongoing data analysis to better understand consumer behavior and site/advertising performance are essential in this position.

Responsibilities

  • Assisting in the creation and maintenance of organic brand-level social campaigns and tracking their success

  • Creating, maintaining, and optimizing paid social campaigns on LinkedIn, Facebook, and Twitter

  • Scheduling and posting content to various social channels (knowledge of Spredfast preferred)

  • Proactive management of social channels to engage with customers and followers (including gathering responses to customer/follower questions and triaging complaints/problems)

  • Creating and or providing guidance/input on how to create content (copy and graphics) that works for different social platforms

  • Creating or providing guidance/input on how to create images and use effective storytelling to create unified, differentiated social media campaigns

  • Optimizing content for use across various social platforms

  • Lead generation through social media channels

  • Using custom audiences, lookalike audience, and retargeted audiences to create organic and paid campaigns

  • Data analysis of the following metrics: lead generation, lead conversion, traffic driven from content to site, post performance, post volume and social platform fans/followers

Qualifications

  • Minimum of 2 years in a social media management role (B2B preferred)

  • creating advertising and/or social media content for use across multiple platforms and social channels

  • Knowledge and regular use of: Facebook, Twitter, LinkedIn, Instagram, and YouTube

  • Knowledge of: Facebook Business Manager, Twitter, Ads, LinkedIn Advertising, Google Analytics

  • Proven experience engaging in lead generation through social media channels

  • Proven experience with social media strategy creation

  • Proven experience in social media customer care

  • Ability to analyze data and analytics to provide feedback and revise stategy

  • Proven experience providing social media reporting

  • Ability to multitask and prioritize daily, weekly, and monthly goals

  • Strong organizational and planning skills

  • Strong self-starting and team attitude

  • Exceptional written communication skills

  • Superb grammar

  • Strong attention to detail

  • Must be able to work effectively both as a team member and independently

  • A “can do” attitude and someone who adapts well to change and evolving responsibilities

  • Passion for social media marketing in all forms – creating, curating, developing, distribution and analytics

  • Self-starter with speed – ability to create content quickly (when needed) to seize real-time opportunities

  • Highly creative – always trying out new things, finding creative solutions, always testing and learning, optimizing content, imaginative, uses new technology

Preferences:

  • Bachelor’s degree in Business Administration, Marketing, Communications or related field

  • Experience with business information systems and marketing automation platforms, specifically Spredfast and Salesforce

#LI-SD1 #IN

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2018-11476

# Positions 1

Category Marketing

Position Type Permanent

Business Group SolarWinds MSP