Solarwinds Inc. Global Demand Generation Strategist in Morrisville, North Carolina
We are looking for a digital marketer with a strong desire to drive impact and help our growth portfolio continue its momentum. In the role of Global Demand Generation Strategist, you will have a central role in the demand generation organization owning the global plan and execution for your product(s).
This role will work cross-functionally with Product Management, Product Marketing, Marketing Operations, Sales, Customer Marketing, Field Marketing, and the Creative/Content team.
The ideal candidate has experience with planning, executing and optimizing marketing campaigns for SaaS products or in a high growth B2B industry.
In the role, you will be developing strategies to drive demand for key products on a global scale through digital channels such as; email, display/programmatic, social media, affiliate, search, conversion rate optimization etc.
You will be comfortable in a fast paced target driven environment where you have responsibility for forecasting and managing budget.
You will need a good undertsanding of how your marketing strategy complements and impacts the wider business, and feel confident presenting your ideas to exec level stakeholders.
To succeed, you will be comfortable with taking ownership, having accountability, tackling challenges head-on and solving problems with a curious and cost-efficient mindset.
A Bachelor’s degree or higher education
3+ years of relevant experience
Strong knowledge of digital media with an emphasis on performance channels such as display, search, and social media
Working knowledge of marketing automation
Prior experience in the hands-on execution of digital media, digital email
Experience with Salesforce.com (SFDC), Marketo and the Microsoft Office suite
Degree in Marketing, Advertising, Communications or Business (relevant experience can make up for this)
Professional Experience includes software companies
Ability to excel in a highly dynamic, fast-paced environment that requires a fast learner and flexible thinker
Outgoing personality and ablity to maintain a relationship with internal and external stakeholders
Location US-NC-Morrisville, NC
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-13396
# Positions 1
Position Type Regular
Business Group MSP