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Solarwinds Inc. Campaign Operations, Advisory in Morrisville, North Carolina

Overview

SolarWinds' mission is to make IT look easy by arming technology pros with the solutions they need to solve today’s IT challenges. With more than 250,000 customers worldwide, SolarWinds users are loyal and passionate tech pros, and they depend on our products to solve their day-to-day IT management challenges quickly and easily.

SolarWinds Service Desk is a cloud-based IT service management solution built to streamline the way IT provides support and delivers services to the rest of the organization. Due to our rapid growth, we offer career opportunities and currently we are seeking an experienced Campaign Operations, Advisory .

The Campaign Operations, Advisory takes the lead in orchestrating the efforts of a cross-functional team of marketers and other stakeholders to design and execute targeted, integrated marketing campaigns to support marketing and sales motions, aligning to specific revenue growth goals and other marketing metrics. Each campaign will include highest propensity account analysis, with a supporting activation program to drive creation and delivery of high performing content assets, digital strategies, webinars and in-person events, and other high value tactics.

Responsibilities

What you get to do in this role:

  • Develop integrated marketing strategy, planning and execution of a global campaign to drive new audience acquisition and align to pipeline goals.

  • Map content to our buyer persona/audience and orchestrate tactics, assets and messages that align to the buying stages.

  • Develop and maintain engagement vehicles through digital (web, media, social, etc) and in-person (event formats) to deliver fully integrated campaigns.

  • Drive required content/asset creation with key stakeholders.

  • Test, measure and optimize all campaign elements to meet business goals.

  • Track and regularly report on campaigns progress and measurements, showcasing your results against goals, successes, learnings, and revised action plans.

  • Work with the demand generation team to optimize lead flow, metrics and reporting.

  • Work with Product Marketing, Corp Marketing, Sales Enablement, and Sales teams to develop collaborative programs that identify buyers, segments and cross-selling opportunities across the SolarWinds eco system.

Qualifications

In order to be successful in this role, we need someone who has:

  • Expertise in developing campaign strategies.

  • Strong campaign orchestration, message optimization, persona and buying cycle experience required.

  • Strong project management skills.

  • Analytical skills that align with how to think about campaigns and their outcomes.

  • Solid writing, presentation and communication skills.

  • Experience working with regions outside the US and strong matrix stakeholder management skills.

  • Ideally 5+ years of experience in this type of role previously, with a BS in Business or Marketing, MBA strongly preferred.

  • Experience with SaaS selling motions preferred.

  • Self-motivated, can work independently and proactively to resolve issues, take ownership for tools and processes.

  • Experience with digital marketing methods and working with paid media.

  • Naturally a driver and a builder; able to work in a fast-paced environment.

  • Knowledge of the IT buying center and technology market preferred.

Location US-NC-Morrisville, NC

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2020-14031

# Positions 1

Category Marketing

Position Type Regular

Business Group ITSM

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