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Solarwinds Inc. SEO/SEM Marketing Manager in Edinburgh, United Kingdom


SolarWinds MSP is the world’s leading SaaS based software developer for IT Service Management Platforms. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.

We’re looking for a SEO/SEM Marketing Manager to own the strategy, planning, and coordination to drive customer acquisition and adoption. This individual will be a subject-matter expert for his/her product and work cross-functionally with Product Marketing, Campaign Operations, Media Buyers, and our content team. The ideal candidate will have had experience in planning, executing, measuring, and optimizing marketing campaigns for a subscription-based software solution.


  • Develop and manage an SEO/SEM marketing plan including strategy, goals, budget, and tactics

  • Develop a content and outreach strategy, seeking high-level placements with websites that have high authority with the search engines

  • Coordinate with product stakeholders to brainstorm, create, manage, and optimize paid search marketing campaigns towards set goals

  • Coordinate outreach activities with other stakeholders in the organization including the Public Relations, Video, Content, and Social Media teams.

  • Day to day management of external agencies (specific to SEO and SEM) as well as work with internal and external resources to create high-quality content

  • Leverage existing blogger and PR relationships to cultivate new contacts

  • Communicate and share marketing results with product marketing managers, campaign managers, and management teams

  • Monitor, analyze and communicate results that will tie into monthly/quarterly/yearly targets

  • Evaluate opportunities for new tactics, partnerships, or strategies

  • Build relationships with thought leaders to grow awareness and referral traffic to our website

  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding the search strategy

  • Data driven - use analytics in quantifying the impact of search demand generation as well as outreach initiatives and campaigns


  • 5+ years of SEO/SEM experience is required and PR experience is a plus.

  • Proven track record designing and executing successful SEO and Social marketing campaigns for an enterprise organization

  • Proficient with various SEO, SEM, Social Media, and Analytics tools

  • Experience in A/B testing

  • Experience in email outreach; comfortable and skilled in composing and sending emails.

  • Exceptional writing and editing skills

  • A talent for identifying and directing the creation engaging and “linkable” content


Job ID 2018-11155

# Positions 1

Category Marketing

Position Type Regular

Business Group SolarWinds MSP

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