Solarwinds Inc. Senior Campaign Strategist in Durham, NC, North Carolina
SolarWinds MSP is the world’s leading SaaS based software developer for IT Service Management Platforms. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.
We’re looking for a Campaign Strategist to own the strategy, planning, and coordination to drive customer acquisition and adoption. This individual will be a subject-matter expert for his/her product and work cross-functionally with Product Marketing, Campaign Operations, Media Buyers, and our content team. The ideal candidate will have had experience in planning, executing, measuring, and optimizing marketing campaigns for a subscription-based software solution.
Engage with Product Marketing, Product, and Sales to become the subject matter expert for our Mail Assure product
Directly responsible for net new leads and trials with a dotted line to Customer Marketing
Planning/strategizing go-to-market for product worldwide
Coordinate cross-functionally across teams to gather insights to formulating winning multi-channel campaign strategies
Develop plans to test into new channels
Formulate A/B test plans
Work closely with Media Buyers and Campaign Operations to execute media buys, launch and measure A/B tests, and analyze results to inform next course of action
5+ years’ experience in a campaign manager, digital marketing manager, product marketing manager, or similar role with a SaaS solution
You are goal and metric driven
You have experience executing, measuring, and optimizing split A/B tests for emails and landing pages
You enjoy a fast-paced work environment and are “in your flow” when actively juggling both short and long-term priorities along with daily demands
Your boss and colleagues describe you as having both strong analytical and strong communication skills
Must be able to effectively work cross-functionally and coordinate with teams within and outside of marketing to develop campaign plans
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2018-11069
# Positions 1
Position Type Full-Time
Business Group SolarWinds MSP