Solarwinds Inc. Marketing Manager DemandGen & Projects in Cork, Ireland
SolarWinds provides powerful and affordable IT management software to more than 250,000 customers worldwide – from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.
As EMEA marketing manager, you’ll be instrumental in the daily activities of our EMEA marketing and sales teams. You will execute on a variety of broad-based marketing programs, work closely with regional sales teams, and enable our channel partners both to win new business and maximise reach into our EMEA customer base.
Ideal candidates will possess advanced communication skills, must be detail orientated and be able to build trusting relationships at multiple levels in the organisation. Understanding of channel, lead generation and digital marketing within the full marketing mix is essential.
Supports the International Demand Generation and wider Marketing team to fulfil both near term and long-term goals
Manage multi-faceted projects/campaigns across the wider Marketing team to drive performance and support key business initiatives
Engage and communicate with key stakeholders across the organisation on initiatives and ensure they progress as per agreed timelines
Successfully plan, manage, implement and analyse marketing programs – Quarterly plans, manage budgets and drive campaign ROI
Work with regional & global marketing teams to ensure holistic marketing plan deployed across geos
Coordinate regular syncs with the International team on performance & appropriate regional plays and executions
Manage International localization / trans-creation process and budget to ensure all requests are delivered on plan
Assist in execution of regional events including webinars, SWUG (SolarWinds User Group), industry events etc
External agency management to ensure agreed objectives and deliverables are achieved
Work with channel team on channel enablement activities (training, assets, etc.) to encourage engagement & sales
Work with other central HQ functions such as Product Marketing, Content, Creative, Community, Events, Web teams to drive International requirements
Ideally 3-5 years of marketing experience in a multi-national environment, including hands-on experience with reporting, sales and marketing automation systems such as Salesforce, Tableau and Marketo
Experience in the development and execution of integrated campaigns to support the upsell and cross sell of products both through the channel and to an existing customer base
Strong analytical mindset and the ability to measure KPIs
An understanding of international business operations and including regional nuances. Localization rather than translation
Ability to manage multiple projects simultaneously, with a keen eye for detail and a willingness to do whatever it takes to meet aggressive deadlines
A detail orientation, ability to prioritize work and clearly communicate
Must be hands-on with all facets of job with ability to think tactically
Demonstrated ability to be self-motivated and able to drive and run programs independently
Strong communication and interpersonal skills; thrives in collaborative work environment
A can-do, high-energy spirit and ability to navigate in a rapidly changing environment
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2020-14022
# Positions 1
Category (Candidate Search) Marketing
Position Type Regular
Business Group Core IT