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Solarwinds Inc. Demand Generation Marketing Manager EMEA in Cork, Ireland

Overview

SolarWinds provides powerful and affordable IT management software to more than 250,000 customers worldwide – from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.

We are looking for a driven, creative and energetic marketing professional with an ability to get things done. Ideal candidates are passionate about maximizing near-term opportunities, while also building strategic, long-term programs to increase demand and preference for SolarWinds products.

This position requires experience in planning and coordinating broad-based marketing programs, including web and email-based campaigns, social, PR, SEO/PPC, syndication, and online ad campaigns. This might be your next amazing opportunity to grow in a resource rich and fast moving marketing team!

Responsibilities

  • Owns a weekly, monthly and quarterly lead generation target

  • Defines quarterly marketing plan including all channels such as: lead generation, web merchandising on SolarWinds properties, online advertising and content placement on industry relevant sites, email marketing, social media and more; collaborates with channel expert leads to agree on plans and resourcing for execution

  • Identifies, evaluates and recommends marketing opportunities consistent with company objectives

  • Defines content roadmap to support campaigns; collaborates with product marketing for content creation, editing and copywriting for a variety of channels

  • Make recommendations for continuous improvement of inbound and outbound campaigns to increase demand and conversion of qualified opportunities

  • Nurture multi-touch marketing programs and campaigns and, with knowledge of various market stages, proficiently guide the team regarding approach

Qualifications

Desired Skills & Experience

  • 5+ years marketing experience including demand generation, inbound and outbound marketing with demonstrated revenue growth, preferably in a B2B environment

  • Recent experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, and so forth

  • Understanding of inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs

  • Demonstrated track record of keeping ahead of current demand generation trends

  • Self-starter who enjoys working in a fast-paced, innovative technology environment

  • Collaborative team-player with strong leadership and interpersonal skills who can influence across multiple organizations

  • Detail oriented, self-motivated and proactive

  • Excellent organizational, written and verbal communication skills

  • Strong analytical acumen and a keen ability to prioritize workload based on business impact

  • BS/BA degree required, MBA is an added bonus

INSWI

#LI-NK1

Location IE-Cork

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-13993

# Positions 1

Category (Candidate Search) Marketing

Position Type Regular

Business Group Core IT

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