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Solarwinds Inc. Marketing Content Specialist in Cary, North Carolina


SolarWinds mission is to make IT look easy by arming technology pros with the solutions they need to solve today’s IT challenges. With more than 250,000 customers worldwide, SolarWinds users are loyal and passionate tech pros, and they depend on our products to solve their day-to-day IT management challenges quickly and easily.

SolarWinds Service Desk (Formally Samanage) is a cloud-based IT service management solution built to streamline the way IT provides support and delivers services to the rest of the organization. We are looking for a passionate customer marketer to join our content team. The Content Specialist role is a mix of content marketing, strategic communications, and digital marketing.

Do you have a desire and flair forengaging with customers and hearing about their experience with our products? This role will lead the strategy to generate customer reviews, surpass goals and targets, and take those reviews to create meaningful content for greater campaigns and marketing initiatives. The ideal candidate has an entrepreneurial spirit and a passion for “wowing” versus settling for “okay and expected”. Reporting directly to the Senior Director, Marketing - ITSM, the Content Specialist will be responsible for:


  • Own the strategy and execution of our processes for driving customer reviews across major review sites, including (but not limited to) Capterra, G2Crowd, and Gartner Peer Insights

  • Build integrated campaigns to drive more customer reviews utilizing different mediums

  • Create content, emails, and social media posts to entice customers to write reviews

  • Develop unique and out-of-the-box ways to incentivize customers to write reviews

  • Exemplify first-rate customer service skills in working with customers across mediums, including email, phone, and chat

  • Maintain a high app score and continuous growth of the quantity of reviews on iOS AppStore and GooglePlay.

  • Manage reporting, analysis, and on-going tracking of customer reviews

  • Work with vendors across review channels to utilize opportunities for them to support our customer review goals

  • Showcase exceptional customer experiences through external-facing content and shares within the organization

  • Lead and participate in team brainstorms for brand, product, demand generation, and review generation content development

  • Support content team with post creation and scheduling of posts across social media channels


  • You have a minimum of 2+ years of corporate writing/editing experience.

  • You have previous experience working in the B2B tech industry in a marketing/content role.

  • You have a bachelor’s degree in Journalism, English, Communications or Marketing.

  • You possess excellent grammar with the ability to adapt your written voice to a technical audience.

  • You are detail-oriented and have an eye for quality.

  • You have exceptionally strong planning and organizational skills with the ability to multi-task and manage multiple priorities.

  • You’re highly self-motivated and volunteer readily, seeking increased responsibilities.

  • You thrive in a fast-paced environment.

  • You’re flexible and willing to do 'what it takes' to achieve goals.

  • You have high energy and enthusiasm -- eager to engage with customers and evangelize the company's offering.

Selected candidates will be asked to submit writing samples.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-13095

# Positions 1

Category (Candidate Search) Marketing

Position Type Regular

Business Group ITSM

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