Solarwinds Inc. Email Marketing Specialist in Cary, North Carolina
SolarWinds mission is to make IT look easy by arming technology pros with the solutions they need to solve today’s IT challenges. With more than 250,000 customers worldwide, SolarWinds users are loyal and passionate tech pros, and they depend on our products to solve their day-to-day IT management challenges quickly and easily.
SolarWinds Service Desk (Formally Samanage) is a cloud-based IT service management solution built to streamline the way IT provides support and delivers services to the rest of the organization. Due to our rapid growth, we offer career opportunities and currently we are seeking an experienced Email Marketing Specialist.
We are looking for a talented, high-energy individual to join our Marketing team. This role offers a unique opportunity for you to flex your marketing muscles and make a real impact right out of the gate. So, if you love working in a team environment and are passionate about marketing automation, analytics, and communications, this is the place for you.
Drive segmentation and targeting strategy for lifecycle communications to ensure customers and prospects are getting the right message at the right time.
Develop customer engagement and expansion strategies that reflect an understanding of customer needs and intent
Develop lead nurture strategies to engage prospects and convert them into sales ready prospects
Partner closely with the Marketing Operations team to develop personalized, relevant and timely marketing strategies to increase lead conversion and customer expansion
Plan and execute webcasts to support lead nurture and customer expansion and retention initiatives
Collaborate with product marketing and content team to develop compelling content for email marketing campaigns
Develop and execute A/B testing plan for email programs and incorporate learnings to optimize campaigns
Identify areas for improvement throughout the sales and marketing funnel and collaborate with other stakeholders to drive efficiencies
3 or more years of Marketing experience required
Marketing automation experience preferred (Hubspot or Marketo experience a plus)
Familiarity with Google Analytics and marketing data
Integrated campaign workflow experience
Bachelor’s Degree in Marketing or related field
Excellent interpersonal skills and writing/communication/presentation skills
Experience in B2B software or tech industry a plus
Email copywriting experience
Does this sound like an opportunity where you can thrive and grow? More importantly, could this be the right next step in reaching your career goals? Good! Let’s be in touch. We’ll share our vision for the future and discover how you can be a part of it.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-13093
# Positions 1
Position Type Regular
Business Group ITSM