Solarwinds Inc. DACH Marketing Director in Berlin, Germany


The SolarWinds DACH Marketing Director will be responsible for the go to market strategy across Germany, Austria & Switzerland. This role will encompass design & implementation of a comprehensive multi-channel marketing plan that results in the growth of demand, sales pipeline & revenue. Serving as a regional marketing lead and point of accountability to the EMEA business – this position bears responsibility for driving business results, management of regional marketing functions / resources and organisational effectiveness. Success in this position will require someone with an entrepreneurial spirit that is willing to be disruptive and try new things but also manage resources judiciously and with a persistent focus on business impact.

The DACH Marketing Director will be a core member and trusted advisor to both the DACH Sales and EMEA Sales & Marketing teams.



  • Leadership of the DACH Marketing team; setting GTM strategy, staffing for scale and developing the skills and career paths of individuals on the team.

  • Delivery of quarterly channel / direct marketing plans in coordination with local sales leaders.

  • Accountability to meeting/exceeding attainment of the regional demand generation goals and responsible for the day-to-day execution & optimisation to deliver same.

  • Ability to support the SolarWinds sales process and a desire to drive the revenue number.

  • Developing a deterministic model built for investment, return, and attribution of various marketing programs in DACH.

  • Building campaigns that capture demand for both net new prospects, customers and cross-sell to existing customers.

  • Collaborate cross functionally with sales, product marketing, product management and corporate marketing, to align SolarWinds positioning & GTM within the region. Develop strong, integrated campaigns that drive SolarWinds DACH brand awareness.

  • Effective utilization and localization of SolarWinds marketing technologies.  

  • Partnering closely with the web teams to ensure optimisation of regional web properties.


Qualifications / Experience:

  • Bachelor’s degree or above.

  • 10-15 years of tech/software marketing experience with a leadership emphasis to hire, inspire, motivate and relate to a matrixed global team.

  • Understanding of the diverse situation and needs within the DACH market. Working knowledge of regional partner marketing, channel and direct selling models, demand generation executing programs that increase prospect & customer engagement, improve sales pipeline, drive revenue and optimize the marketing budget.

  • Experience using a range of digital marketing mix techniques to drive awareness through to conversion. Deep understanding of demand funnel behaviour, optimization and performance measurement.

  • Hands-on use and understanding of contemporary marketing automation, CRM and analytics platforms, such as Marketo,, Tableau and Site Catalyst.

  • Experience with and understanding of the latest in demand gen technologies and marketing operations functions (tq, lead scoring, nurturing).

  • Results driven, highly motivated, quick learning individual with a sense of urgency who thrives in a fast-paced team environment.

  • Experience in a matrix organization, cooperation in multilingual / multicultural structures, where functional resources are shared between local and central teams.

  • Strong analytical skills and a demonstrated ability to leverage data to drive strategy and decision-making.

  • Detailed management of demand and budget forecasting across multiple geos & channels.

  • Well-developed communication and presentation skills to executive audiences.

  • Knowledge of the regional IT buyer personas and working knowledge of related technologies.


SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-12306

# Positions 1

Category (Candidate Search) Marketing

Position Type Regular

Business Group SolarWinds