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Solarwinds Inc. Senior Product Marketing Manager in Austin, Texas


SolarWinds provides powerful and affordable IT management software to more than 100,000 customers worldwide – from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.

We are looking for a Senior Product Marketing Manager to own global go-to-market strategy for one or two key products within our IT Operations Management portfolio. This leadership role provides a chance to demonstrate your exceptional product marketing skills across the company. The right person for this role loves telling compelling and memorable stories to IT professionals about technical products, working with marketing and sales, and doing what it takes to ‘move the needle’ and achieve the financial and market success of their products.



We win because we know our customers – before and post purchase - better than anyone else

You want to join our team because:

  • You know where to find prospects, learn their day-to-day challenges and problems, how they try to address them, and ultimately what they need and seek.

  • You have (or can quickly develop) a deep understanding of the top competitors for your products and can find ways to differentiate your products against them.

  • You are a great communicator both in writing through compelling and concise messaging and content or through presentation whether on webcasts or at events.

  • You know what it takes to own the success of your products and seek a position with the power and autonomy that puts you at the helm.

  • You are comfortable with data, monitoring bookings performance, and determining where you can and should recommend or make changes to your tactics and strategy to drive that success.

  • You are not scared of change. In fact, you are eager to work for a high velocity, results-driven organization where the status quo does not exist.

Working with Product Management

As an experienced Product Marketing Manager, you will need to partner with Product Management to understand the value or your products, to provide feedback and insights for roadmap generation, to determine the business goals for your products, and to execute powerful and impactful product launches.

Working with Sales

It is your job to help future customers discover SolarWinds and your products and to help them understand why the product is right for them – ensuring the quality of prospects that are handed-over to talk to sales. You also need to ensure that sales are trained on your products and are enabled with the knowledge and collateral required to close the deal.

Corporate Marketing and Demand Generation

At SolarWinds, Product Marketing works closely with marketing teams to ensure we are reaching the right audiences, have effective content, are driving both awareness and demand, and are both acquiring new customers and cross-selling more into our install base. Your go-to-market plans help define the direction and which campaigns you will run. You will also help drive execution by writing e-mail and web content, marketing collateral, webinars, and more.

Working with a global team of A-players

We thrive to work with the best. If you join us, you will be working with a tightly coupled cross-functional team of highly talented and experienced professionals. At SolarWinds, we have a high focus on execution and organization, but we do not let formal processes get in the way of opportunity or experimentation.

Stability and Benefits

SolarWinds is a well-established company that is experiencing consistent growth. SolarWinds employees are well compensated, continuously challenged and always learning. We also understand you have a life outside of work, so work/life balance is something we take seriously.

Travel Requirements

We are not big on travel and, in most situations, we use the phone, web meetings, surveys, and more to minimize the need to travel. However, you may occasionally travel to trade shows and industry events where you will meet with customers and prospects, and evangelize your products and SolarWinds. As needed, you may also travel to some of our regional offices across North America, EMEA, and APAC in support of sales and partner training.


An understanding of information technology buyers and the IT industry is a critical starting point.

  • 3+ years of Product Marketing (or Product Management with a strong emphasis on marketing activities) for a B2B technical software product

  • BA/BS minimum; MBA or equivalent experience desired

  • Experience owning the go-to-market for launching successful products

  • Great writer and great presenter with an ability to deliver technical content in a clear, concise, and compelling language

  • A curiosity that drives investigation and learning

  • Experience interacting with customers, partners, and press/analysts with accuracy and professionalism

  • Strong understanding with of digital marketing technologies and methods. Consumer experience is a plus

  • Demonstrated self-motivation and self-discipline to work effectively in a high-paced environment

  • Ability to think and execute at both strategic and operational levels


SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-12154

# Positions 1

Category Product

Position Type Regular

Business Group Core IT

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