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Solarwinds Inc. Senior Marketing Manager in Austin, Texas

Overview

The Enterprise Senior Marketing Manager is responsible for Multi-Channel/Multi Product Optimization and budget optimization across channels to support the Enterprise sales team goals for North America with a strong focus on driving demand and accelerate pipeline through an Account-Based Marketing approach.

Responsibilities

  • Define quarterly integrated muliti-channel marketing plan including campaign strategy and audience targeting through a variety of lead gen tactics, content marketing, events, webinars and more; collaborate with channel expert leads to agree on plans and resourcing for execution

  • Plan and deliver a multi-channel ABM campaign strategy based on identification, evaluation of marketing opportunities to optimize cost per opp and ROI.

  • Define content roadmap to support campaigns; collaborate with product marketing for content creation, editing and copywriting for a variety of channels

  • Track, measure and make recommendations for continuous improvement of campaigns and programs to increase demand and conversion of qualified opportunities

  • Design multi-touch nurture marketing programs and campaigns and, with knowledge of various market stages, proficiently guide the team regarding approach

  • Collaborate with Marketing Automation to operationalize the Enterprise eco-system with personas, segmentation, account hierarchy and more

Qualifications

  • 5+ years marketing experience including demand generation, inbound and outbound marketing with demonstrated revenue growth, preferably in a B2B Enterprise environment

  • 2-3 years of people management a plus

  • Experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, and so forth

  • Understanding of inbound and outbound marketing; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs

  • Demonstrated track record of keeping ahead of current demand generation trends

  • Self-starter who enjoys working in a fast-paced, innovative technology environment

  • Collaborative team-player with strong leadership and interpersonal skills who can influence across multiple organizations

  • Detail oriented, self-motivated and proactive

  • Excellent organizational, written and verbal communication skills

  • Strong analytical acumen and a keen ability to prioritize workload based on business impact

  • BS/BA degree required, MBA preferred

Preferences:

B2B Software Marketing Experience, IT Software Marketing Experience

#LI-AM1 INSWI

Location US-TX-Austin

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-13943

# Positions 1

Category Marketing

Position Type Regular

Business Group Core IT

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