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Solarwinds Inc. Senior Marketing Manager in Austin, Texas

Overview

The Senior Marketing Manager is responsible for Multi-Channel/Multi Product Optimization and budget optimization across channels to support product level lead targets for the Tools Portfolio of products with a strong focus on eCommerce.

Responsibilities

  • Defines quarterly marketing plan including all channels such as: lead generation, web merchandising on SolarWinds properties, online advertising and content placement on industry relevant sites, email marketing, social media and more; collaborates with channel expert leads to agree on plans and resourcing for execution

  • Multi-channel campaign design and management recommendations based on identification, evaluation of marketing opportunities to optimize cost per conversion.

  • Defines content roadmap to support campaigns; collaborates with product marketing for content creation, editing and copywriting for a variety of channels

  • Make recommendations for continuous improvement of inbound and outbound campaigns to increase demand and conversion of qualified opportunities

  • Designs multi-touch nurture marketing programs and campaigns and, with knowledge of various market stages, proficiently guide the team regarding approach

  • Manage team of Marketing Specialists , oversee campaign execution, advise on strategy and ensure that campaign targets are being met.

Qualifications

  • 5+ years marketing experience including demand generation, inbound and outbound marketing with demonstrated revenue growth, preferably in a B2B environment with a focus on eCommerce

  • 2-3 years of people management

  • Experience with managing prospect engagement activities using multiple online and social channels: email, webinar, communities, SEO/SEM, company and third party websites, and so forth

  • Understanding of inbound marketing and email practices; prefer hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Silverpop and the development of nurturing programs

  • Demonstrated track record of keeping ahead of current demand generation trends

  • Self-starter who enjoys working in a fast-paced, innovative technology environment

  • Collaborative team-player with strong leadership and interpersonal skills who can influence across multiple organizations

  • Detail oriented, self-motivated and proactive

  • Excellent organizational, written and verbal communication skills

  • Strong analytical acumen and a keen ability to prioritize workload based on business impact

  • BS/BA degree required, MBA preferred

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2019-13361

# Positions 1

Category Marketing

Position Type Regular

Business Group Core IT

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