Solarwinds Inc. Senior Director, Digital Media in Austin, Texas
Managing, motivating and mentoring an in-house digital team, leveraging the team’s strengths through engaging and effective team management.
Grow Digital Acquisition: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, affiliate, display, remarketing, and paid social media.
Manage Agency Performance: Supervise external agency relationship for key channels including paid search, display, remarketing, social media, and affiliates; review agency reports and run internal reports to monitor performance and seek improvement opportunities.
Oversee Budgeting, Forecasting & Reporting: Manage annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs. Quantitative and data driven business recommendations
Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
Drive Digital Innovation: Serve as internal digital marketing thought leader; helping to identify digital marketing trends, new technologies, evolving best practices, competitor activity, and testing opportunities that help drive the business.
Develop Acquisition Campaigns & Partnerships: In partnership with brand marketing, ecommerce and CRM teams, identify and lead large-scale, multi-channel, 360 acquisition campaigns – potentially with third-party partners.
Minimum of 5 years managing a team, minimum 8 years of paid media marketing, and minimum of 10 years of overall job experience
Proven track record of driving revenue growth and optimizing digital marketing initiatives
Strong Microsoft Excel proficiency
Strong knowledge of paid media best practices and strategy in the context of performance marketing
Experience working with analytics platforms (Adobe Analytics, Google Analytics, tableau)
Experience working with paid media advertising platforms (Marin, SA 360, Campaign Manager (DoubleClick))
Experience using Salesforce, email marketing platforms and/or marketing automation platforms (Marketo a plus)
MBA in business marketing, economics, statistics, or mathematics is a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-12448
# Positions 1
Position Type Regular
Business Group SolarWinds