Solarwinds Inc. Community Marketing Manager in Austin, Texas
SolarWinds provides powerful and affordable IT management software to more than 100,000 customers worldwide - from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today's complex IT environments. SolarWinds' growing online community, thwack, is a gathering-place for problem-solving, technology-sharing, and participating in product development for all of SolarWinds' products.
SolarWinds online community, THWACK.com, is in search of a Community Marketing Manager who is passionate about customer relationships, retention and growth. This person will be responsible for building, implementing and scaling a strategic online programs to drive business through innovative and non-intrusive marketing tactics.
Responsibilities include, but are not limited to:
Build and execute an annual marketing program plan in partnership with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing.
Develop user stories and audience segmentation through deep understanding of SolarWinds product portfolio, customer base, and member demographics.
Report on program statuses, forecasts, KPIs, and other critical project information to stakeholders and leadership.
Maintain and optimize analytics dashboards for a variety of web and marketing metrics.
Oversee social media and blogging editorical calendars.
Manage marketing program budget.
BA/BS degree in marketing.
2-3 years of marketing manager experience.
Demonstrated ability to establish and maintain effective partnerships with key stakeholders.
Demonstrated experience in leading and managing complex projects that are strategic in nature.
Excellent organizational skills and ability to work independently with minimal supervision. Comfortability in a small team setting with high output is a must.
Strong interpersonal, communication, facilitation and presentation skills.
Familiarity with SalesForce, Tableau, Adobe, and the Microsoft Suite
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2019-13945
# Positions 1
Position Type Regular
Business Group Core IT