Solarwinds Inc. Head of Field Marketing in Edinburgh, United Kingdom
At SolarWinds MSP, we have a passion for helping IT professionals get control over an increasingly fragmented technology landscape—to deliver business advantage for their customers and organizations. Our integrated IT Service Management platform is cloud-based, full-featured and easy-to-implement via a simple unified dashboard.
We are looking for a Head of Field Marketing to lead our Field Marketing team, based in Edinburgh, UK.
You will have responsibility for managing the Field Marketing team who work within our direct markets and with our distributors across key indirect markets including Germany, France, and Italy. You’ll work closely with distributors and the team to meet trial and revenue targets, while partnering with Sales and other teams within marketing.
Own and meet demand generation (trial sign ups and activations) targets for you, and your team’s markets
Own and manage marketing budget for allocated markets, ensuring activities are measurable and effective
Work with internal sales teams/distributors as the main point of contact in marketing to plan, scope and deliver demand generation and customer marketing programmes to achieve targets
Support distributors in the execution of their local marketing plans
Work collaboratively with marketing colleagues in Content, PR, PPC, SEO, Social, Product Marketing, Web, Campaigns, Events and Community to deliver the best results in allocated markets
Localise centrally produced campaigns to grow customer base and revenues including:
Build lead-nurture programs through a combination of email marketing, webinars, white papers, events, and customer case studies.
Drive product launches and new feature promotions for growing product and feature portfolio
Market to our growing customer base and cross promote product lines to increase revenue from existing customers.
Own relationships with 3 rd party media including research, booking, delivering materials and analysing results.
Proven experience in managing multiple projects in a deadline-driven environment
Ability to build relationships and influence others
Fluency in or a working knowledge of German, French or Italian is a plus
Advanced Excel, Word and PowerPoint
Proven track record in marketing is essential
Knowledge of digital marketing, social media channels and e-mail marketing is essential
Experience of working in a B2B environment is essential
Experience working in IT, software or technology environment would be advantageous
Experience in budget management
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2016-8476
# Positions 1
Location UK - Edinburgh
Category (Candidate Search) Marketing
Position Type Permanent