Solarwinds Inc. Marketing Campaign Manager in Durham, North Carolina
At SolarWinds MSP, we have a passion for helping IT professionals get control over an increasingly fragmented technology landscape—to deliver business advantage for their customers and organizations. Our integrated IT Service Management platform is cloud-based, full-featured and easy-to-implement via a simple unified dashboard.
This role executes campaigns using marketing automation and media partner relationships to drive traffic to our website, landing pages and registration forms, with the primary focus on capturing qualified leads and engaging existing leads to build pipeline value.
Duties and Responsibilities:
Coordinate marketing programs, distribution strategy, work cross-functionally with field marketing, product, sales, events and others
Develop project timelines, define tasks and milestones and manage external resources as needed to ensure on-time delivery of projects; efficiently manage projects in Asana project management
Communicate and leverage U.S. campaign efforts to strengthen potential leads’ awareness of the SolarWinds MSP product offerings
Create emails and landing pages in Marketo adhering to brand identity, schedule email deployments
Create and manage SFDC campaigns; accurate data entry
Work closely with Product Marketing Manager to develop campaign strategy, messaging and execution
Collaborate with content and creative team for asset development
Collaborate closely with agencies and/or media partners to plan, implement, manage and optimize campaigns utilizing email, ad placement, content syndication, ad sponsorships, webinars, etc.
Recommend strategy for future campaign tactics based on performance analytical data and system best practices
Use Marketo, Salesforce and Excel to measure and provide detailed reporting on campaign effectiveness: send/open/CTR stats, opportunity creation, CPL, valid trials, conversion, ROI, etc.
Prepare status reports for Marketing and SolarWinds MSP leadership
Manage and track quarterly budgets against plan
Process insertion and purchase orders, invoices, track spend, etc.
Planning & decision making
Communication & confidence
Creativity & innovation
Ownership & responsibility
BS/BA preferred in a relevant discipline
3+ years working in a Marketing role, similar experience as outlined preferred
Experience using email marketing platform or marketing automation software (Marketo preferred)
Experience using project management methodology
Exceptional organizational skills; detail-oriented (type A is welcome)
Proven and demonstrated creative experience; excellent written and oral communication skills a plus
Proven experience successfully managing marketing programs/projects within budget and on time
CRM software knowledge (Salesforce) a plus
Interest in data flow, management and maintenance a plus
Excellent Microsoft Office skills
Basic HTML skills are an advantage, but not essential
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Job ID 2017-8786
# Positions 1
Location US - NC - Durham, NC
Position Type Permanent