Solarwinds Inc. Sr Channel Marketing Manager in Austin, Texas

Opportunity Details:


Since our founding in 1999, SolarWinds’ mission has been to provide purpose-built products that are designed to make IT professionals’ jobs easier. We offer value-driven products and tools that solve a broad range of IT management challenges – whether those challenges are related to networks, servers, applications, storage or virtualization. We distinguish ourselves by refusing to accept the status quo established by most other enterprise software vendors. Named by Forbes as one of the top 10 fastest growing technology companies, SolarWinds is improving the way IT management software is developed, priced, purchased, delivered, and used.

We are currently looking for an experienced, creative and driven Senior Channel Marketing Manager based in our Austin, TX office. In this role the Senior Channel Marketing Manager will define, create, and deliver programs that enable SolarWinds North America channel partners to increase their revenue. Ideal candidates have experience building channel programs designed and proven to scale across many partners, and ultimately on a global level.


This position will work closely with the North America Channel Sales team, and will serve as the marketing lead for North America channel enablement programs. A thorough understanding of the channel business model and competitive landscape is required to successfully manage the channel marketing programs to maximize channel revenue.


  • Plan, develop and execute a marketing plan designed to grow the channel significantly in North America

  • Leverage knowledge of the channel and technology landscapes to recommend and execute on the appropriate marketing mix for partner marketing activities

  • Develop, manage, and implement the channel marketing programs and regular partner communications, including newsletters, webinars, events, social media, partner portal, partner communities, email communications, and more

  • Manage channel investments (e.g. MDF); allocation process, compliance and ROI

  • Responsible for partner acquisition (working with Channel sales) and onboarding and enablement of new partners

  • Collaborate with extended marketing team to ensure simple and consistent approaches to channel across regions; ensure close alignment of corporate activity to channel priorities, strategies, and programs

  • Develop and manage all marketing assets needed to support channel programs, including written materials and presentations, the North America section of the partner portal, and all other content needed for partner activities

  • Create program collateral, and manage partner marketing communications to ensure awareness of promotional campaigns and training opportunities

  • Lead cross department teams in delivering assets, tools and deliverable on time and within budget.


Desired Skills & Experience

  • 5 plus years B2B channel marketing experience, preferably for a software company

  • Excellent communication and presentation skills with proven track record of growing demand in the channel and working with channel partners

  • Strong analytical acumen and a keen ability to prioritize workload based on business impact

  • Detail oriented, self-motivated and proactive

  • Professional, team player with strong leadership and interpersonal skills

  • Ability to work with distributed teams



SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2017-9327

# Positions 1

Location US-TX-Austin

Category Marketing

Position Type Full-Time