Solarwinds Inc. Senior Digital Analyst in Austin, Texas


The goal of the Business Intelligence and Analytics team is to translate data into business-driving insights, and ensure continuous optimization across online metrics and decision making. The Senior Digital Analyst supports both recurring reporting and ad hoc big data analyses in order to equip teams with necessary data and to help identify actionable key insights. The team has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization. The Digital Analyst joins this team to specialize in all things web, and has the opportunity to shape our strategy in:

  • Website behavior and user experience

  • Measuring and optimizing digital marketing tactics and channels

  • Analytics infrastructure: enhancing organizational intelligence by introducing new ways of assessing or net new sources of data into our infrastructure

  • Implementation and optimization of user-specific web personalization

  • Data driven design for the web, including leading design and interpretation for Multivariate and A/B testing

  • Driving conversion across our Cloud product properties

The Senior Digital Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs. It is critical that all data and conclusions are delivered on-time and accurately to key stakeholders within the organization. He/She will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources.


  • Track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods

  • Develop and deliver standardized performance reports for marketing campaigns and activities including email, search, display, affiliate, partner, site promotions, social, etc.

  • Work directly with Marketing, Sales, and Product leadership teams to help guide overall growth strategies

  • Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team

  • Work with key stakeholders to develop forecasts for key marketing indicators and success events

  • Analyze website behavior to support user experience optimization efforts

  • Marketing data consolidation and validation

  • Configure website analytics platform and support implementation of tagging and other tracking parameters to measure performance.

  • Drive improvements in testing capability and measurement of tests

  • Provide ad hoc and “deep” analysis, synthesize recommendations, and present results

  • Help stakeholders improve their operations and answer business questions using data from key applications such as Adobe Analytics, Tableau, Marketo and


  • Bachelor’s degree; MBA or MStat a plus

  • 3 to 5 years’ experience in digital / web analytics

  • Familiarity with SaaS (Software as a Service) licensing and/or subscription revenue model

  • Strong knowledge base in all facets of web analytics (data capture, measurement, reporting and translation into business and/or behavioral insights)

  • Experience with Google Analytics 360 and/or Adobe solutions: Site Catalyst, Discover, Test & Target, including configuring website analytics platforms, providing analysis and interpretation of website statistics, and customer report/dashboard design. Adobe certification a major plus

  • Experience with tag management solutions, such as Adobe Dynamic Tag Management or Google Tag Manager

  • Experience with other clickstream tools (Crazy Egg, Hadoop) is a plus

  • Tableau or equivalent BI tool experience a plus

  • Experience with statistical analytics tools (Python, R, or SAS) is a plus

  • A data-driven inclination for web testing design and interpretation, including development of Multivariate and A/B testing, conversion rate optimization, and personalization strategy. Experience with Adobe Target and Optimizely to stage tests, interpret results, and recommend action

  • Strong Microsoft Excel, Access, and/or SQL skills, including pulling data out of a SQL server and manipulating it as needed to run complex and insightful analysis

  • Passion for analytics and driving to results and intellectual curiosity. Desire to help drive immediate improvement in business results based on the results of analysis

  • Natural ability to effectively communicate results/implications both verbally and in writing to technical and non-technical audiences

  • Familiar with best practices across all facets of the online experience. Understanding of HTML and web technologies and concepts, including experience with high transaction websites and database marketing.

  • Demonstrated analytical ability with digital measurement, particularly complex and abstract business problems. Strong quantitative analysis skills with an aptitude for mining large data sets

  • Detail oriented, able to multi-task, troubleshoot, and problem solve

  • Exceptional project and organizational/time management skills

  • Ability to quickly identify and solve problems in a fast paced, changing environment

  • General understanding of HTML and web technology, including experience with high transaction websites and database marketing

  • Highly effective working in teams and meeting tight deadlines; able to articulate abstract business problems and help teams to conceptualize underlying issues and recommended solutions


Location US-TX-Austin

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Job ID 2017-9624

# Positions 1

Category Finance

Position Type Permanent